Brand New Conference identity for 2019 embodies the notion of many artists coming together building upon one another. In order to convey this concept, the BNC brand identity explores custom handwritten logo marks and custom branding assets inspired by street art. The brand highlights three words that embody the essence of design: ignite, define, and create. These three words are carried throughout the brand identity in parts of the assets. Additionally, the style of street art allows for many different types of artists from different backgrounds to leave their "mark" and build upon the previous artwork; this is the essence of Brand New Conference. Designers coming together, building, inspiring, teaching, and leaving their personal "mark", on one another.