Natural History Museum of Los Angeles County

"DIG LA" at the Natural History Museum. The Natural History Museum of Los Angeles County (NHM) is facing low attendance and fundraising challenges. With outdated exhibit halls, print material, and public presence, the museum is in need of rebranding. The ultimate goal of this project is to rebrand the museum to attract a wider audience, appeal to younger families, and establish the NHM as an L.A. destination for tourists. For the rebranding of this museum, a bright and energetic color palette is introduced to complement the architectural design of the museum. The six panels in the logo make reference to the six main attractions that are iconic at NHM. The advertising campaign (billboards, metro, signage) is designed to appeal to both residents and visitors to the area.

Awards:

WORK Juried Graphic Design Exhibition (2020)

Flux Design Competition (2020) Identity Category - General Winner

Creative Quarterly Journal Issue 61 (2021) - Runner-up

Silver ADDY Award (2021) - Elements of Advertising for Logo Design -

American Advertising Awards AAF Birmingham