Potters Guild Style Guide

This style guide reflects a proposed branding of The Potters Guild at Jacksonville State University. This branding project was led by Hannah Jones, as the team leader, logo creator, and style guide designer. The inspiration for the logo came from the natural earthen qualities in clay. The layered bowl along with a crack represents the uniqueness of the guild. The team created the style guide along with other branding applications including digital and promotional materials to bring the brand to life. The team leader was responsible for the logo, pattern designs, typefaces, and layout of the style guide. Each team member contributed to different aspects of the branding pitch.